Melbourne cafe 'Handsome Her' closing two years after introducing 'man tax' A vegan cafe in Melbourne's north, which "became the punching bag of Melbourne" after introducing an 18 per cent "man tax", is closing down so its owner can pursue some "hands-on" work. Handsome Her opened in 2017 and made international headlines with a bold approach to making a difference in closing the gender pay gap. The owners of the Brunswick venture asked men to pay an 18 per cent premium one week a month and advertised ruled on a chalkboard out front that included "women have priority seating" and "respect goes both ways". Owners revealed the cafe's imminent closure in a post on Facebook, saying they had expected "to make a stir" but received more than their share of negative feedback, even from their own community. "When we learnt that it wasn't only men's rights activists targeting us, yet people from within our own communities, we encouraged respectful and robust debate," they wrote.
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